Did you recently start an online business? Are you struggling with ranking it? We know one thing you could do to improve it quickly! And no, it’s not as complicated as you think. In fact, with just a few simple tips, you can learn this trick too. It’s called meta description.
A meta description is a component of HTML. Essentially, it’s a shorter version of a web page’s content. It is a summary in a search engine results page (SERP), is to provide the user an overview of what this website is particularly about.
In general, a home page meta description should inform and spark users’ curiosity. By providing a concise, relevant summary of the content of a certain page. They convince the user that the page is exactly what they’re looking for.
It is as important as doing the SEO of your website. To get people to click through and visit a website, meta descriptions can help appear in search engine results and social media. They can help google to understand what your webpage is about.
The meta description on your webpage has a direct impact on your ranking and traffic.
In reality, an SEO meta description is used to get clicks on your webpage. so it is not just about the ranking.
When Google reads and understands the content of your meta description, it will rank your page to respond to search queries. When you use the right keywords in your description. The organic search results are typically displayed. And this increases your ranking too..
A solid SEO meta description has the ability to boost any website.
What happens if the meta description for your own webpage is missing?
The search engine is likely to generate a meta description for you if you don’t write one of your own.
The meta description mostly revolves around your keyword. So sometimes the search engine does write its own meta description. even if you have given one of your own.
The basic ideology behind a meta description is to increase the traffic your website gets. When a user lands on your page and it does not suit their interest. They will leave without even clicking. So, if your description is not worthy of getting users’ attention. Your website is also going to suffer.
Nowadays, user intent is a determining element in content and search engine optimization.
The algorithms of Google are designed to provide the best search engine results. But if your front page is not eye-catching. The user is likely to skip your website.
Well, it varies from user to user but here are some important user intents.
Most of the users come to gain information regarding their queries.
Usually users are looking for a specific page according to their interests.
Users have a transactional need and they want to buy something.
Users are looking for a specific product to purchase.
Click baits are very catchy and sensational. But the only purpose of using clickbait is to catch the audience’s attention. This is solely for the sake of conversions and clicks. It is better not to use clickbait.
Now here is why one should not use them in their content
In order to write an appealing Meta Description, one needs to use the Meta Description Techniques. Well, there are no hard and fast rules to writing your description. But there are some factors one should consider.
1- Length of your meta description
Users are so busy in their day-to-day lives that they need an instant answer to their queries. Ideally, your Google meta description length should be somewhere between 150-160 characters.
2- Unique selling point (USP)
This is the most useful Meta Description Technique. In this, you can show your brand’s uniqueness and display the services your brand is providing.
3- Call to Action(CTA)
Adding a call to action (CTA) tactic in your meta, prompts clients to make an ideal move. Utilize significant and convincing language to urge clients to tap on your webpage.
4- Mobile Optimization
As most of the people do mobile searching. So ensure that your home page meta description is highly concise and comprehensive.
Your description should be unique. What it means is that it should represent your thoughts. Based on your website and the services you are providing.
6- Sentence structure
The sentence of your description should not be lengthy. You can use words that grab the attention of your viewer.
Try not to use clickbait in your content. As It degrades your website value.
Well while writing the description you can have your user in your mind. Plus what is the intent of that user?
Here are some things you can include in your description
1- Brand names
If you are a big name in the industry. You should definitely use your brand name in the description
You can use different characters to separate the brand names. For example, you can use a dash (-), exclamation (!), or any other sign you prefer.
To conclude, the meta description appears on the search engine results page first for users. It shows the main purpose of your webpage. It only takes an easy-to-read yet informative meta description to get users interested in your content. It also helps viewers determine whether the content suits their interests. The meta descriptions play a significant role in boosting the website’s visibility. The conversion rate will rise if your meta description is in line with both the needs of users and the content of your website. SEO service companies in Toronto are the greatest example of this. In this game, they are the greatest. They offer very technically sound and user-aligned services. Just like that, you ought to take into account each of these elements.