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How to Sell SEO Services to Local Businesses?

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Selling services SEO to local businesses isn’t challenging, but it’s not easy either. Even our partners’ most experienced sales teams confront barriers, such as a lack of built-in sales processes, SEO marketing tools, or sales instructions, along with a lack of planning prior to a sales gathering, which may cost them revenue.

Selling SEO services requires an organized strategy, compelling communication skills, and an in-depth knowledge of the client’s requirements. 

In this blog  post, we will walk you through everything you want to know about how to SEO services to local businesses in the area, covering how to market yourself, what services to offer, and how to make local business sales pitch stick out!

Ways to Sell SEO Services to Local Businesses

Ways to Sell SEO Services to Local Businesses
  • Identify Your Target Market 

Before you start figuring out how to market SEO services, you must first determine who your intended customer base is.

Understanding your target consumer requires having the ability to interact in their niche language and identify their pain points.

Also, reach out to us to know how to sell web development services in Los Angeles for your business. 

  • Build Credibility with Testimonials and Case Studies:
Build Credibility with Testimonials and Case Studies

You must inform prospective consumers of the outcomes of your search engine optimization campaigns if you would like to be taken properly and gain any traction.

Share links or screenshots showing traffic generated from your efforts. If you have no proof yet, start creating it. For example, if you worked on a successful link-building campaign, showcase the results using tools like Ahrefs.

Get Client Testimonials

Positive feedback from clients on your SEO efforts can build trust with new customers. Encourage satisfied clients to leave reviews or provide testimonials.

  • Google my Business Optimization and Set Up 

For businesses looking to get success with SEO, this is a rather simple first step.

According to Databox, a company’s most important marketing channel is its website.

Guess what the second most significant channel is? Their Google My Business listing!

A Google My Business account empowers local businesses to build a free business profile, which they can use to smoothly connect with clientele using Google Search and Maps. They can add images and services to their company profile to show what makes them distinct. This allows businesses to engage customers through their online visibility.

Thus, Google My Business is a strong tool that local businesses can leverage for increased user engagement in Los Angeles.

  • Website’s SEO Audit

For SEO specialists at Shyft Digitally in Los Angeles, evaluation begins with a thorough SEO Audit of a local company’s digital footprint. This analysis looks at a variety of aspects, including the company’s current search engine rankings, backlink profile, and visibility in local search results.

Website’s SEO Audit

A local SEO audit allows you to assess your client’s site structure, redirects, and internal linking arrangement. Here’s how to provide a successful SEO audit:

Initial Analysis: 

Examine the company’s website for important search engine optimization elements, such as backlinks, content, site structure, and local listings.

Report Results: 

Write a thorough report outlining the prospects, shortcomings, and strengths.

Realistic Suggestions: 

Make specific, practical proposals for advancement.

  •  Search Engine Optimization (SEO) Services for Local Businesses

Search engine optimization is an umbrella  that refers to different kinds of website optimization initiatives.  

In general, there are four sorts of SEO services you may sell yourself that are on-page, off-page, technical, and local SEO. 

You may want to explore pairing these services to market yourself as a full-service SEO company for your prospective clientele.

However, it is entirely possible to establish an SEO agency without offering all of these services.

What’s more essential is that you specialize in a field or niche and expand your business from there.

For example, you may provide SEO concepts and implementation to startups to boost their search engine ranks. Startups, unlike local businesses, are likely to be interested in local SEO services.

On Page SEO 

On-page optimization is a method of optimizing a web page or website so that it ranks well for specified keywords and phrases.

Every business wants their website to be found in search engines such as Google and Bing. So, while conversing with a prospect, it’s critical to learn what services they would like more leads for. This allows you to agree on which keywords should be targeted.

Ahrefs, AnswerthePublic, and UberSuggest are applications that can help you locate suitable keywords and topics.

Selling on-page SEO as a single bundle is a perfect option if you come across an organization with a limited budget. Optimizing the website will probably improve its rankings!

Off Page SEO

Off-page optimization refers to any SEO activity performed apart from your website. This strategy relies significantly on backlinks, which can be generated by visiting relevant blogs or influencers.

When presenting this sort of service to a prospective customer, emphasize the necessity of off-page optimization. Enlighten them on how it can boost a website’s reliability, authority, and relevance for visitors and search engines.

Niche edits are an excellent method for obtaining valuable and authoritative links, and they are simple to outsource.

Local SEO

Trying to rank for location-specific keywords, ideally in the 3-pack. Keyword examples include “best restaurants in the USA” and “dentists near me”. It involves maintaining Google reviews, localizing content, and expanding the Google My Business profile.

  • Make an SEO Forecast to Reassure the Customer

Clients may become doubtful if you cannot provide enough certainty about their future traffic performance. Similarly, SEOs cannot guarantee outcomes. There are too many uncertainties:

  • Google algorithm adjustments can influence website performance.
  • Technical SEO difficulties can affect performance.
  • Sometimes, content does not perform as well as intended.
  • Improve competitors’ SEO to surpass your own pages. Maintain a balance. The SEO forecast can help with that.

An SEO projection displays the expected rise in organic traffic over a given time period.

Providing a forecast shows your trust and proficiency in your ability to deliver SEO services, indicating that you will be held accountable to a specified goal.

5-Minute SEO Forecast

  • How to predict traffic? You can quickly determine the potential organic traffic available for your client’s top keywords by using Traffic Potential (TP), which allows you to forecast traffic down to the keyword level.
  • How To Estimate Sales? If you would like to anticipate sales for a specific keyword, you’ll need to know your customer conversion rate and average order value.

Average order value (AoV) is the amount a typical consumer would spend in your store.

The visitor-to-customer conversion rate (CR) is how frequently your visits convert into consumers.

Here’s how to do it easily: TP * CR * AoV 

If your potential client wants a more detailed estimation or a competitor forecast, you should create an SEO forecast using multiple data sources.

  • Build a Strong Reputation with Local Customers

Being a top expert is essential to building a solid reputation as the local business’s go-to SEO service. Customers and clients will talk about your experience, which will increase confidence in your offerings. Start by introducing yourself to nearby companies in a non-salesy way in order to accomplish this.

 Find the chamber of commerce in your town or city and go to events and seminars where professionals talk about business-related subjects. Developing contacts with Chamber members and even accepting invitations to speak, host, or sponsor events can help you prove your subject-matter competence. 

Developing your knowledge in the sector is aided by providing other business owners with guidance and assistance on SEO-related issues. After speaking, some of them may ask you questions, building connections that could lead to them approaching you for your services.

  • Outlining Local Clients’ Potential  ROI

Shyft Digitally’s expertise in raising local businesses is made apparent by the deliberate revealing of the return on investment clients can expect from a strong SEO strategy. A thorough focus on detailed metrics like traffic increase, conversion rates, and rank improvements helps clients to recognize the practical benefits of partnering with us.

The colossal value offered BY the best agency in Los Angeles SEO services becomes obvious when the company explains the clear link between a well-executed SEO campaign and the client’s bottom line. Witnessing the increase in revenue and market reach firsthand reinforces business owners’ choice to invest in our local SEO capabilities.

How to Make Your Local Business Sales Pitch Stand Out

Once you get a potential client’s attention and they agree to hear your SEO selling pitch, the challenging part is over, but there is still more to be done. You want to be able to distinguish yourself from your rivals, including any local SEO services they presently use.

How to Make Your Local Business Sales Pitch Stand Out
  • Display Your Proficiency and Experience

Customers must trust that you can provide the solutions they need. Establish your credibility by showcasing your knowledge through detailed case studies and success stories from previous clients and illustrating the tangible results you’ve achieved. 

Present clear statistics and metrics that demonstrate improvements in traffic and sеarch engine rankings and conversion rates. Highlight your understanding of the latest SEO techniques and algorithm updates and ensure clients that you stay current with industry changes. 

Conduct a comparative competitor analysis for each prospective client, identifying their strengths and weaknesses. This detailed structure allows you to pinpoint areas where your SEO services can give them a competitive edge and drive meaningful growth.

  • Showcase the Solutions You can Provide.

When engaging with a potential client, it’s crucial to pinpoint a specific problem that they face. Explain why this issue is detrimental to their own practice and business growth while using a clear and nontechnical language. 

For instance, if their website’s load speed is slow, explain how this negatively affects user experience and search engine rankings. Then outlinе your proposed solution, such as optimizing images and lеvеraging browser caching files. 

Detail how these actions will enhance site performance, improve rankings, and lead to higher engagement and conversions. This approach not only demonstrates your technical expertise but also shows your ability to translate complex issues into undeniable benefits.

  • Be Transparent and Set Clear Expectations

Transparency is key to building trust with your clients. When offering your solutions and providing a detailed breakdown of the services you offer, the expected timelines for each phase of the project, and the associated costs. 

For example, if you’re proposing an on-page SEO overhaul and specifying the exact steps involved, such as keyword research, meta tag optimization, and content creation, Explain the timing required for each task and how it fits into the overall timing. 

Discuss the pricing in clear terms and outline what each cost covers and any potential additional expenses. This clarity helps clients understand how to budget for their services and sets realistic expectations for what can be achieved within a given timeframe.

  • Focus on the Customers’ Demands

Every business is unique, and your sales pitch should reflect this. Tailor your approach to the specific needs and goals of each client. For instance, if a customer has a few local competitors but wants to expand their customer base and focus on strategies to attract new customers from neighboring areas.

Conversely, if a customer has previously worked with an SEO service but is dissatisfied with the results and concentrates on identifying and addressing the gaps in their current strategy. 

Use your initial consultations to ask exploring questions that uncover the client’s primary challenges and obligations. This targeted technique not only demonstrates your commitment to their success but also positions you as a strategic partner invested in their growth.

  • Offer Flexible Options

Flexibility can make your services more attractive to potential clients, especially those with limited budgets. Provide a range of service levels and packages that allow clients to choose the most suitable option for their needs. 

For instance, offer a basic SEO package that includes essential services like keyword research and page optimization, a mid-tier package with additional services like link building and content creation, and a premium package with comprehensive SEO audits, technical SEO fixes, and ongoing support.

 Make it clear that clients have the freedom to upgrade or downgrade their package as their needs change. This approach not only accommodates varying budgets but also builds trust by showing that you respond to their evolving requirements.

  • Give them Additional Incentives

Offering additional incentives can help persuade potential clients to try your services. Provide a scaled-down version of your services on a trial basis, allowing clients to experience the benefits firsthand without a significant financial commitment. 

For example, we offer a free website audit that identifies areas for improvement and provides actionable recommendations. You could offer a discounted rate for the first month of service. Ensure that the trial or discounted period is sufficient for clients to see some initial results, but not so long that you’re giving away substantial work for free. 

This approach gives clients a taste of your experience and the value you can deliver, while increasing the chance that they will commit to a full service package. 

Final Thoughts!

At last, selling SEO services to local businesses requires a strategic approach that emphasizes credibility, transparency, and flexibility. By showcasing your expertise through case studies and testimonials, identifying specific client challenges, and offering tailored solutions with clear expectations, you can set yourself apart from competitors and win over potential clients. 

Building a good reputation, focusing on customer demands, and offering additional incentives all increase your chances of success in the competitive SEO market. With these strategies, you can effectively differentiate your sales pitch and drive significant expansion for your clients’ businesses. 

If you have any further queries regarding selling local SEO, contact Shyft Digitally, the top local SEO service providers in Los Angeles.


How do I identify the target market for my SEO services in the local area?

To identify your target market, start by researching local businesses in your area and understanding their needs and pain points. Use tools like keyword research and audience analysis to determine the language and preferences of your target audience.

What are the key elements needed to build credibility when selling SEO services to local businesses?

Building credibility requires showcasing your past successes through testimonials, case studies, and tangible results from your SEO campaigns. Additionally, maintaining a strong online presence, staying updated with industry trends, and providing transparent communication with clients are essential elements.

Can you explain the importance of Google My Business optimization for local businesses’ SEO success?

Optimizing Google My Business (GMB) is crucial for local businesses as it enhances their online visibility, improves search engine rankings, and increases user engagement. GMB allows businesses to showcase their offerings, connect with customers, and stand out in local search results.

What are the main types of SEO services that local businesses typically require?

Local businesses often require a mix of on-page, off-page, technical, and local SEO services. On-page optimization focuses on website content and structure, while off-page SEO involves activities like link building. Technical SEO addresses website performance and usability, and local SEO targets location-specific keywords and Google My Business optimization.

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