The first and arguably the most critical step in the buyer’s journey is to attract strangers to visit your website. They will then start to interact with your brand and steadily move towards the closing phase. But first, how can you attract strangers? At Shyft, we follow a precise process that produces results.
First, we review your brand to ensure that it is modern, it effectively addresses your buyer personas, and it attracts the audience that you’re targeting.
We then evaluate your website’s overall presence. This is done by examining your SEO success, assessing factors such as how easy it is to find and navigate your website, how easy the information is to understand, and how your services or products are clearly defined.
Depending on what we find in the above steps, we may need to adjust your marketing message to better communicate with customers and improve their overall user experience, or we may need to start from the beginning and build a new website.